Card Kingdom NW Used TradeGraph to Uncover $12K in Missed Demand
$12,000+
Unmatched demand identified
38%
Demand coverage improvement
Vintage Pokemon
New category added
+$4,800/mo
Revenue from sourcing adjustment
The Challenge
Card Kingdom NW had strong traffic but no way to see what buyers wanted that they did not stock. They were making sourcing decisions on gut feel, missing demand signals hiding in their data.
The Solution
CollectIQ captured demand through their embedded widget and QR codes. Once they had 90 days of data flowing through the TradeGraph, the missed-demand and hot-items insights revealed specific cards and categories with high demand and zero inventory coverage.
The Story
Card Kingdom NW had been making inventory sourcing decisions based on what sold historically and vendor availability. They had no visibility into what buyers were actively looking for but could not find.
After running CollectIQ for 90 days, the TradeGraph missed-demand dashboard showed a clear pattern: vintage Pokemon and graded football cards had high request volume but zero inventory matches. The hot-items heatmap confirmed these were not one-off requests — they were sustained demand signals.
The team worked with their suppliers to increase coverage in these categories. Within one month, they closed 40% of previously unmatched demand, adding $4,800 in monthly revenue from a sourcing adjustment they never would have made without the data.
“TradeGraph showed us exactly where our catalog had blind spots. We adjusted sourcing and closed 40% of previously unmatched demand within a month.”