How Midwest Cards Captured $18K in Show Demand with QR Intake
340+ requests
Demand captured at shows
62%
Match rate
$18,400
Revenue from matched trades
<2 hours
Time to first offer
The Challenge
Midwest Cards was losing show demand — buyers would browse, ask about cards, and leave without a way to follow up. The team had no system to capture intent at events.
The Solution
They deployed CollectIQ QR posters at their show booth and kiosk intake at the register. Every buyer who scanned could submit a want — no app download, no account required. MatchRuns ran automatically against their Shopify-synced inventory.
The Story
Before CollectIQ, Midwest Cards had no way to capture what buyers wanted at shows. Conversations happened, but there was no follow-up system. They estimated 70% of interested buyers left without any way to reconnect.
After deploying CollectIQ QR intake at three consecutive shows, they captured over 340 buyer requests. The MatchRun engine automatically matched 62% against their synced Shopify inventory, generating MatchPacks that the team used to send targeted offers.
The SecureTrade lifecycle tracked every offer from creation through fulfillment, giving the team visibility into conversion rates by show, card category, and price range. TradeGraph insights revealed that Pokemon vintage requests had the highest conversion rate, leading them to adjust their sourcing strategy.
“We went from losing every walk-away buyer to converting them in real-time. The QR posters alone paid for CollectIQ in the first weekend.”