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Growth Funnels

The CollectIQ growth funnel tracks the journey from first visit to sustained revenue. Each stage maps to specific analytics events so you can measure conversion and identify drop-off.

1

Awareness

User discovers CollectIQ via marketing, referral, or search.

KPI

Unique visitors to marketing pages

marketing.page_viewedmarketing.cta_clicked
2

Signup

User creates an account and workspace.

KPI

Completed signups with workspace

workspace.createdtemplate.selected
3

Activation

User completes first key action: intake link, QR poster, or inventory import.

KPI

Users with at least one activation event

intake_link.createdqr_poster.generatedinventory.import_started
4

First Match

System processes first MatchRun and generates a MatchPack.

KPI

Workspaces with ≥1 MatchRun

match_run.executedbuyer_request.created
5

First Trade

User creates an offer and completes a trade through SecureTrade.

KPI

Workspaces with ≥1 completed trade

offer.createdtrade.createdtrade.fulfilled
6

Revenue & Retention

User achieves sustained usage — recurring trades, TradeGraph insights, and growth actions.

KPI

Monthly active workspaces with trades

trade.status_changedopportunity.actionedgrowth.share_clicked

How to Measure

  • PostHog: Events are sent via the analytics provider. Create funnels in PostHog Insights using the event names above.
  • Portal Usage: The /portal/usage page shows workspace-level event counts and API usage.
  • Activation Score: The Growth Center computes an activation score from the Activation stage events.
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